Brand Protection in the Digital Age

Category: Intellectual Property

Your brand is your promise to customers—and in the digital age, that promise is under constant threat. From counterfeit products on marketplaces to social media impersonators to domain squatters, protecting your brand requires vigilance and strategy. Drawing on his experience as both a brand strategist and IP attorney, David Maples shows businesses how to defend their most valuable intangible asset.

Key Takeaways

• Trademark fundamentals – What every business owner needs to know about protecting their name, logo, and identity
• Social media defense – Handling impersonators, fake accounts, and brand hijacking
• Domain strategy – Protecting your web presence and recovering stolen domains
• Enforcement decisions – When to send a cease-and-desist, when to litigate, and when to walk away
• Global considerations – Protecting your brand across borders in an international marketplace

Who This Talk Is For

Marketing leaders, brand managers, business owners, and entrepreneurs building valuable brands. Especially relevant for e-commerce businesses, franchises, and companies expanding their digital footprint.

Talk Formats Available

• 45-minute keynote
• 90-minute workshop with brand audit checklist
• Executive briefing for leadership teams